Kids Don’t Get Cancer & Building a Story Brand

Kids Don’t Get Cancer: The Remarkably Inspiring Story of Michael Crossland
By: Michael Crossland

I’m still blown away by Michael Crossland’s book titled: “Kids Don’t Get Cancer.” This is one of the 3 books I read on the plane ride home from Australia, as Michael keynoted Filex over in Sydney. His story is amazing and I would have to say it is one of the most awe-inspiring books that I have ever read; a simple man’s story of how faith, adversity, time, mindset, never giving up, hope, giving back, love and life are the things that matter most. Don’t think by the title that this book doesn’t apply to you…IT DOES. I highly recommend reading it!!

Description: Michael has an absolute passion and belief in people’s ability to change direction and become who they truly want to be and achieve success. This passion stems from his own story …

Before Michael was even one year old, he was diagnosed with an aggressive cancer of the central nervous system – a tumor had taken over half of his tiny body. The chance of Michael surviving was virtually non-existent. He started chemotherapy at 1 year old and by his second birthday, doctors had basically given up all hope. His only hope was taking part in a drug trial program – a program of which Michael was the only participant to survive the treatment. Although he survived, he was left with some permanent scars – only one lung, a damaged heart, and a sensitive immune system.

Michael Crossland sets an example for all of us. He’s a man who has faced (and still faces) extreme challenges in life, but he never gives up. And despite his own obstacles, he always puts others before himself and gives so much to people in need.

A true inspiration. A true hero.

Building a Story Brand
by: Donald Miller

My 2nd RECOMMENDED READ is titled; “Building a Story Brand…Clarify Your Message So Customers Will Listen” by Donald Miller. WOW-o-WOW. This is the 2nd book I read on the plane to/from Australia and it’s a MUST read if you want to improve your BUSINESS. The subtitle of “7 Elements of Great Storytelling to Grow Your Business” tells it all. Highly recommend this book to EVERY SINGLE MASTERMIND MEMBER if you want to improve your business growth. It is that good!!

Description: Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

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