Creating Your Personal Brand

Creating Your Personal Brand
password: brand10

Since the 1st of the year, I have been working on a “BRANDING” presentation that educates the fitness professional on how to integrate traditional marketing with the latest/greatest tips, tools, and tactics in digital & social media marketing to best create/promote one’s BRAND (personal or brick & mortar).

At the Retreat, this is what I shared on Sunday AM and a lot of great questions and shares came of that presentation. This presentation blends part of my “CONTAGIASM” talk from this years Perform Better talk, some from my 3.5 Day Live Mentorship in February, and some was material exclusive just for our 11th Annual TD Mastermind Retreat. All in all, it was a “BEST OF” Amplifying Your Personal & Business Brand and my latest version to help YOU create and develop your platform.

The entire 77-minute video of me presenting this so you can see/hear the complete presentation. Even if you were there, you may want to listen again as there A LOT of components to building one’s platform and we are always a work in progress. It takes a lot of consistent effort over time with the solid content creation and delivery to make the kind of IMPACT you want.

The video & presentation includes some of the following topics:

  • Defining your avatar
  • Email Marketing
  • Social Media
  • Distraction Marketing
  • Mobile Marketing
  • Relational Marketing
  • THE MAGIC FLOW approach: FB-YouTube-Blog-Email-Instagram
  • How to GROW your email list
  • What is a 3-Bullet Point email?
  • Landing Pages
  • OPT-INs that work
  • FB LIVE, IG LIVE, IG Stories


  • WHO are you trying to talk to?
  • WHAT are you trying to say?
  • HOW do you want them to receive your message?

Enjoy all the content. I find that developing your platform, amping up your personal and/or your brick and mortar brand takes consistent effort over time. And having the right strategies and using the right tools can really expedite the process.

I really enjoyed delivering this presentation and I encourage ALL of you to watch this video and take some notes and use a tip or two or 10 to GROW your BRAND as you desire.

This topic will continue to evolve as social media evolves. What I learn and practice I will continue to pass on to you so we all thrive in this essential space.

Thanks again. Enjoy the show.
The video duration is 77 mins.
The password is all lower case: brand10


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