Marketing Playbook & Content Calendar (February Video of the Month)
As promised, here is “Part 1” of my TD Mastermind February theme video and it features my Marketing Playbook workshop that I delivered at our 10th Annual Mastermind Retreat in Coronado, CA. I covered a number of things in this workshop, and of particular note, you will see me discuss the “20 Essential” questions you MUST answer as preparation for the creation of your Content Calendar.
If you were NOT at Retreat, I highly recommend that you watch this video, take notes and ANSWER the questions that I shared with the Mastermind Team.
This is PART 1 of my Marketing Playbook. AND you must have a PLAN, a PLAYBOOK and a focused strategy for the marketing of your products, programs and services. Always remember, MARKETING is an everyday thing, when you are awake you must do it, and when you are sleeping you must have systems in place that are engaging, educating, promoting and connecting your BRAND with your target audience.
I will also provide PART 2 of my Marketing Playbook.
In the mean time, WATCH Part 1 this week. While it never replaces the power of being there LIVE, at least you will be exposed to some of the great content I was able to cover during Retreat. Dive in!
The password for this video is all lowercase: calendar1
Duration is 59 minutes.
Peace and love,
Todd Durkin, MA, CSCS, and Owner of Fitness Quest 10 in San Diego, CA., one of America’s Top 10 Gyms, presents his Marketing Playbook workshop at his 10th Annual TD Mastermind Retreat. Todd shares his 20 essential questions any fitness business owner must answer to most effectively market his/her products, programs and services. This is Part 1 of a two-part series. Duration is 59 mins.