Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
By Lee Odden
My first recommended read is a book titled Optimize by Lee Odden. It aligns perfectly with my topic for the month and has a ton of gems contained in it! This is a “hot topic” these days and I believe the better we can leverage technology, digital media, social media, etc. it will ENHANCE the service and experience that MUST remain paramount.
Attract, engage, and inspire your customers with an “Optimize and Socialize” content marketing strategy, Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that has been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online.
Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to:
- Create a blueprint for integrated search, social media and content marketing strategy
- Determine which creative tactics will provide the best results for your company
- Implement search and social optimization holistically in the organization
- Measure the business value of optimized and socialized content marketing
- Develop guidelines, processes, and training to scale online marketing success
- Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that
- incorporates the best of content, social media marketing, and search engine optimization tactics.
A Life Beyond Amazing: 9 Decisions That Will Transform Your Life Today
By David Jeremiah
My second recommended read for the month is by my client David Jeremiah, and is titled: “A LIFE BEYOND AMAZING” and I believe it is his 47th book – now that is amazing. Dr Jeremiah is a spiritual man and Christian Pastor and shares his faith openly. I have a great deal of respect for Dr. Jeremiah and his mission and I always support my clients as they support me.
I mentioned earlier tonight how “Dr J” always inspires me in every session. I know his book will do the same for me and us also. If you are yearning for a book on faith, add this one to your list.
There is a way to experience a better life.
Are you ready to become the person God has called you to be? In A Life Beyond Amazing, bestselling author Dr. David Jeremiah uncovers God’s strategy for change and challenges you to make nine important decisions that will transform your heart, your life, and your world.
This life-changing book explores the nine qualities of character that carry us forward. Three of these have to do with our relationship with ourselves, three deal with interactions with other people, and three of them focus on our relationship with God. Spiritual principles are true in any situation. But we must make a conscious decision to employ them in our daily lives.
God has given us wisdom for these days. A Life Beyond Amazing answers the questions that keep us up at night and shows that the way forward is a reminder of who we are in Christ and why it matters.